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HANNAH SAITZ
Drip Campaigns
New Community VIP List: The First Send
A first-touch email has to do more than just inform, it needs to set the tone for the buyer journey. These drip campaign emails were created to introduce new communities, spark curiosity, and build trust with potential buyers.


Location Specific
Amenities, Local Attractions, and More
These location-based emails were designed to bring each community’s lifestyle to the forefront, giving prospective buyers a sense of place and connection before they ever visit.
Each email highlighted the community’s unique features, amenities, and overall vibe, making it easy for readers to imagine themselves living there.


Floor Plan Specific
Plan Layout with New Renderings
When buyers move further along in their journey, the details become essential. These floor-plan emails were designed to inspire action by highlighting layouts, design features, and livable spaces in a way that feels both personal and practical.
The messaging stays approachable and easy to navigate, with a clear CTA that helps buyers explore the floor plans that best match their lifestyle.


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