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Let's Do This

Trumark Homes Q3 Year End Savings Push

This year-end campaign for Trumark Homes was designed to build momentum and drive new-home closings. The mission: energize buyers and help the team finish the year strong.

I led digital creative direction, developing website visuals and ad assets that created a cohesive, motivating path toward conversion.

Website Design

Homepage

Divisional Map

I wasn’t the designer of the original campaign logo, but I helped expand its flexibility by creating additional variations for different placements.

For the homepage pop-up, I introduced subtle animation to make the campaign feel more dynamic and engaging, aligning it with the overall energetic tone.

Email Hero Templates

Meta Campaigns

This Meta carousel campaign was designed to bring the “Let’s Do This” energy to life in a way that felt personal, inviting, and motivating. As part of Trumark Homes’ year-end push, the goal was to create a scroll-stopping experience that reminded homebuyers of the why behind purchasing a new home, those everyday moments that make a house truly theirs.

Reach: 124,030 people reached across CA & CO​
CTR: 2.16% — aligned with industry benchmark 2%​
3,795 sessions to incentive landing pages. Leveraged for retargeting
39 Assisted Key Events (Phone calls, Form fills, & Signup)​.

This retargeting Meta ad highlights both the lifestyle and the home to create an emotional connection with past visitors.

Since it’s a short video, the focus leans more on lifestyle appeal than the full ‘Let’s Do This’ campaign. The goal was to capture attention fast and leave a warm, memorable impression.

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